Our Philosophy – Craftsmanship, Passion, and Responsibility

For us, indulgence means quality, consciousness, and responsibility.
Indulgence is an art form for us.

At HOOPOES, quality, mindfulness, and respectful handling come together with our exquisite spirits.
Our gins and other finest spirits are meant for moments of conscious indulgence – not as a means to intoxication, but as an expression of pure craftsmanship and unique aromas.

With every sip, we invite you to immerse yourself in nature and the diversity of flavors.
Indulgence is what arises when you pause and appreciate the moment.

Enjoy Responsibly – True Enjoyment in the Moment

Enjoyment is an experience celebrated with mindfulness and respect.
To truly experience the moment and fully savor the fine aromas of our high-quality spirits, we would like to share some gentle recommendations with you:

  • Alcohol is an adult pleasure – therefore, we only offer our spirits to those aged 18 and over.
  • Never drink out of stress or frustration; instead, let yourself be captivated by the variety and depth of the aromas.
  • Enjoy consciously and at leisure. True quality unfolds with every sip if you take the time to experience the taste and consciously discover the aromas.
  • Make sure to drink enough water to keep your body balanced and to enjoy the experience undisturbed.
  • Avoid hasty consumption. Drinking quickly or drinking games do not fit an exquisite enjoyment experience – take your time to truly savor the moment.
  • Regularly schedule alcohol-free days. These not only give your body a rest but also allow you to appreciate your next enjoyable experiences even more consciously and intensely.

When it's better to abstain from alcohol


Enjoyment means taking responsibility – for yourself and for others.
There are times when it makes sense to abstain from alcohol to do yourself and your body good.

We encourage you to abstain from our spirits in the following situations:

  • If you are under 18, as alcohol should only be fully enjoyed once you reach adulthood.
  • If you are pregnant or breastfeeding, to protect the health of both mother and child.
  • If you still have to drive, as alcohol can impair your reaction time and thus endanger your safety.
  • If you are taking medication that is not compatible with alcohol – always heed your doctor's recommendations.
  • If you have health problems with alcohol that could burden your body.
  • If you notice that your consumption is becoming problematic, it is advisable to take a step back and seek help.

Help and Support – For a Responsible Approach to Alcohol


At HOOPOES, we understand that enjoyment comes in many forms, but there are times when support and help are needed. We want to encourage you not to hesitate to seek help if you or someone you know needs support in dealing with alcohol.
Taking responsibility means not only protecting yourself but also looking out for others. There are numerous trustworthy and anonymous resources available to help you with any challenge.

Telephone Help – Discreet and Accessible
Sometimes, a conversation can be the first step towards change.
Numerous free, confidential hotlines are available to you around the clock:

  • Addiction & Drug Hotline: 01806 313031 – An open ear if you have questions about alcohol or other drug consumption.
  • Telephone Counselling (24/7, anonymous): 0800 111 0 111 / 0800 111 0 222 – For anyone seeking support during difficult times.

Online Help – Discretion and Support from Home
Sometimes the first step is to anonymously inform yourself online and seek advice.
There are also valuable resources here:

  • BZgA – "Alcohol? Know Your Limit" – An initiative of the Federal Centre for Health Education that helps you reflect on your own consumption and find the right balance.
  • drugcom.de – Anonymous and free, this site offers further information and advice for anyone seeking support in dealing with alcohol.
  • Self-help groups like AA (Alcoholics Anonymous) – Meet with others who have had similar experiences and share your story. Self-help groups offer an important space for exchange and support.

On-site Counselling – Personal Support in Your Area
Should you prefer to seek support in a personal conversation, there are numerous local contact points that offer free initial consultations:

  • Counselling services such as Caritas, Diakonie, DRK, or municipal health services offer empathetic, professional help in your area.

HOOPOES stands for responsibility, quality, and joy – and all without compromise.

Your well-being is important to us.
If you or someone you know needs help with alcohol, you are not alone.
Enjoyment not only means responsibility for oneself but also for each other. Don't hesitate to take the first step – there is always someone who will listen to you and help you find the right path.